The 2024 season was a life-changing 12 months for Alexei Popyrin.
Popyrin gained his maiden Masters 1000 championship in Montreal, toppled Grand Slam king Novak Djokovic en path to the US Open spherical of 16 and acquired engaged to long-time girlfriend Amy Pederick.
How do you prime that large success?
Popyrin goes full Psycho Bunny.
The 25-year-old Aussie makes historical past because the first-ever skilled tennis model ambassador for Psycho Bunny, the model with one of the distinctive logos within the recreation.
Popyrin mentioned seeing Psycho Bunny’s profitable collaboration with Tennis Canada throughout his run to the Montreal championship piqued his curiosity within the model.
“It’s not possible to flee Psycho Bunny,” Popyrin mentioned. “Their magnetic emblem and power made it a model I at all times saved my eye on.
“Sporting their high-quality materials on court docket was an eye-opener, however assembly the workforce actually sealed the deal for me. Their ardour and dedication to the game impressed me, and after seeing their event takeover in Montreal, I knew I needed to accomplice with them. I’m excited and humbled to be Psycho Bunny’s first-ever tennis ambassador, and I can’t wait to get began.”
The Montreal-based model mentioned Popyrin’s package will probably be a one-of-a-kind assortment not accessible for public sale, however it is going to function “inspiration for Psycho Bunny’s Daring Strikes assortment.
“Alexei will probably be on court docket sporting a custom-designed efficiency assortment that embodies his distinctive type and athletic necessities,” Psycho Bunny mentioned in a press release. “This assortment, which blends tailor-made, high-tech attire with Popyrin’s private type and Psycho Bunny’s daring vogue method, is a one-of-a-kind design tailor-made particularly for him, reflecting each his aggressive edge and distinctive aptitude.
“Though it’s solely for Alexei and won’t be accessible on the market, it is going to function inspiration for Psycho Bunny’s Daring Strikes assortment. Alexei can even be featured in upcoming model and seasonal product campaigns, showcasing Psycho Bunny’s signature mixture of high-performance tennis attire and off-court life-style items.”
