In September 2024, the multi-year partnership between UniCredit and Ferrari, two famend Italian manufacturers, was introduced. This collaboration highlights their shared dedication to excessive efficiency, innovation, inclusivity, and group engagement. As leaders of their respective fields—UniCredit as a number one pan-European financial institution and Ferrari as the head of motorsport excellence—the partnership represents a synergy of custom and forward-thinking values.
Milan to Host a Joint UniCredit and Ferrari Occasion
To have a good time this groundbreaking collaboration, UniCredit and Ferrari are planning an unique occasion in March 2025 in Milan, UniCredit’s house metropolis. This occasion will function the partnership’s official launchpad, showcasing the 2 iconic manufacturers’ shared dedication to creating distinctive experiences for his or her stakeholders, followers, and the broader group.
Unveiling the Partnership
At a press convention yesterday at UniCredit’s Milan headquarters, Andrea Orcel, CEO of UniCredit Group, and Benedetto Vigna, CEO of Ferrari, shared additional particulars of this premium partnership. The collaboration goals to ship new and modern companies that improve the fan expertise for Scuderia Ferrari HP supporters whereas offering added worth for UniCredit prospects.
This partnership comes at an exhilarating time for Scuderia Ferrari HP. Seven-time World Champion Lewis Hamilton and Charles Leclerc, a Scuderia Ferrari Driver Academy graduate, will kind a stellar driver lineup for the 2025 Components 1 season. Collectively, they promise electrifying performances on the observe, supported by UniCredit’s efforts to convey followers nearer to the motion via unique occasions and storytelling initiatives.
Empowering Communities with Shared Values
The partnership between UniCredit and Ferrari goes past racing and banking. It’s underpinned by shared values of sustainability, inclusivity, and a dedication to giving again. Ferrari is on observe to realize carbon neutrality by 2030 and actively helps education-focused group initiatives. In the meantime, UniCredit is advancing its ESG (Environmental, Social, and Governance) agenda via impactful packages, such because the UniCredit Basis’s Edu-Fund Platform, which has allotted €14 million to fight academic poverty.
READ MORE: Singapore Airways Extends Title Sponsorship of Components 1 Singapore Grand Prix for 4 Extra Years
These values are mirrored in each side of the partnership, making certain it isn’t solely about excessive efficiency on the observe or within the monetary sector but additionally about fostering a sustainable and equitable future.
CEO Views
Benedetto Vigna, Ferrari CEO, expressed his pleasure concerning the collaboration:
We’re thrilled to embark on this thrilling partnership with UniCredit, a financial institution that embodies the identical spirit of innovation and excellence that defines our model. Collectively, we are going to have a good time our heritage and proceed to redefine the boundaries of what’s doable in racing and finance. This collaboration displays our dedication to our purchasers, followers, and communities, making certain they continue to be on the coronary heart of each initiative.
Andrea Orcel, UniCredit Group CEO, highlighted the alignment between the 2 organizations:
UniCredit is vastly proud to launch this landmark partnership with a fellow Italian model that respects its proud heritage whereas wanting globally in direction of the longer term. Our partnership with Ferrari builds a bridge between the worlds of finance and racing, grounded in a shared dedication to excellence and innovation. Collectively, we purpose to ship high-performance monetary options that empower our purchasers and communities whereas bringing Ferrari followers nearer to the motion.
UniCredit and Ferrari – Trying Forward
By this collaboration, UniCredit and Ferrari set a brand new normal for cross-industry partnerships. This partnership exemplifies the most effective of Italian excellence, from thrilling on-track performances to modern monetary companies and impactful group initiatives. Because the partnership features momentum, followers and prospects alike can stay up for a bunch of latest alternatives that convey the worlds of motorsport and finance nearer collectively.
Â
