At Ferrari, enthusiasm is hovering for the brand new season, with Lewis Hamilton becoming a member of the staff and hopes excessive for a world title that slipped away in 2024 solely within the closing race. Ferrari CEO Benedetto Vigna is conscious of the collective euphoria and is concentrated on retaining the staff’s focus excessive. The Italian supervisor is however happy with the work accomplished up to now and doesn’t miss the possibility to thank the staff.
Keep grounded
Ferrari’s CEO met journalists in Milan throughout the launch of the brand new partnership with Unicredit. When requested about his ideas on the upcoming season, Benedetto Vigna responded with out hesitation: “Hold the wheels on the bottom. We’ve accomplished good work within the Scuderia. Nevertheless, it’s necessary to remain grounded, studying from errors, which we are going to make. In case you’re not making errors, it means you’re not innovating, not attempting something new. The necessary factor is to get better from them.”
The pinnacle of Ferrari displayed a shift in communication type. Benedetto Vigna’s phrases are removed from these on the 2023 launch, the place he described the brand new automobile as unprecedented in pace—an announcement adopted by a season of nice challenges for Ferrari. The CEO’s new cautious tone, nevertheless, will not be an indication of a insecurity within the staff. Quite the opposite, Vigna revealed that he had personally thanked the staff even earlier than final 12 months’s Abu Dhabi Grand Prix, expressing his satisfaction with their work whatever the closing final result.
The tradition of change
Throughout the press convention held at Unicredit’s Milan headquarters, Vigna additionally spoke extensively concerning the inside cultural renewal inside the staff. Particularly, the CEO absolutely embraces the significance of accepting change, a message promoted on social media by Lewis Hamilton firstly of the brand new 12 months. Benedetto Vigna urged the staff to take inspiration from Lewis Hamilton: “At 40, he modifies and places himself to the take a look at in a special tradition as a result of Latin and Anglo-Saxon cultures are completely different. It’s great to not concern change.” – the Ferrari chief executiv officer concluded.
Jan 17, 2025
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