Border-Gavaskar Trophy 2024-25 becomes India’s most-watched away Test series on television

The Border Gavaskar Trophy 2024-25 has delivered unprecedented viewing figures on the JioStar community with TV viewership rising by 74% in comparison with the earlier version of the sequence in Australia. The India-Australia rivalry, branded ‘The Hardest Rivalry’ has hit a brand new excessive with the sequence in 2024-25 changing into the second most watched Away take a look at sequence for the Indian workforce on Tv. 

The sequence was watched by 192.5M viewers on TV, recording 52 billion minutes of whole Watch-time throughout tv and digital platforms. Regardless of the sub-optimal match timings as a result of time-difference, this sequence additionally grew to become the second most-watched Check sequence on Indian Tv (together with India’s residence and away Check sequence) with the No.1 spot additionally belonging to this rivalry with the BGT in 2017. 

The five-language reside broadcast of the sequence which produced cinematic moments of cricket, dramatic performances by cricketers from each nations, intense competitors all through and culture-defining occasions, captivated the eye of followers and registered a formidable 49% improve in Tv watch-time in comparison with the 2020 version.

The viewing expertise was enhanced with a meticulously chosen line-up of Indian specialists together with Cheteshwar Pujara, Irfan Pathan, Sunil Gavaskar, Harbhajan Singh, Murali Vijay and Ravi Shastri, mixed with key Australian voices reminiscent of Adam Gilchrist, Justin Langer, and Matthew Hayden. The rigorously crafted story-telling strategy was elevated by participating world-class impartial voices reminiscent of Mark Nicholas and Wasim Akram who joined Star Sports activities’ distinctive presenters Jatin Sapru and Mayanti Langer and creators Sahiba Bali and Aakash Gupta.

“We’re proud to have institutionalised ‘The Hardest Rivalry’ as a novel descriptor of India-Australia matches. After the success of building ‘The Best Rivalry’ because the universally accepted nomenclature for India-Pakistan clashes, this was the following step in ‘eventification’ of one other key rivalry,” mentioned Sanjog Gupta, CEO Sports activities, Jio Star.

“The protection of BGT 2024-25 additionally demonstrated our dedication to delivering a world class on-screen sporting experiences to hundreds of thousands of followers. From a brand-new design package deal to the arrival of recent cameras, we strived to offer a deeply immersive expertise to sports activities followers. We’re proud that our Hindi protection garnered appreciation from the Indian diaspora internationally and are grateful to Cricket Australia for his or her belief and collaboration, which has been instrumental in bringing ‘The Hardest Rivalry’ alive in such a spectacular method,” he added.

“We’re extraordinarily grateful to our broadcast companions who offered world class protection by producing iconic pictures and insightful evaluation all through the summer time. That 192.5 million viewers watched the Border-Gavaskar Trophy sequence on Jio Star in India once more demonstrates cricket’s means to achieve huge worldwide audiences and the enduring international curiosity in Check cricket,” mentioned Nick Hockley, CEO, Cricket Australia.

The community’s well-rounded advertising marketing campaign, ‘The Hardest Rivalry’, promoted the Australian summer time and high-quality broadcasts starting September 2024 that fuelled the surge in viewership. These efforts have been additional enhanced by unique interviews with Australian stars Steve Smith, Nathan Lyon, Mitchell Starc, Pat Cummins, Travis Head, and Usman Khawaja, amongst others. Star Sports activities Community additionally produced ‘Boiling Level’, a critically acclaimed multi-episode docuseries, chronicling the storied 2008 tour which elevated the India-Australia rivalry.

Star Sports activities Community additionally introduced viewers nearer to the motion with immersive storytelling by knowledgeable commentary in English, Hindi, Tamil, Telugu, Kannada, with compelling narratives that celebrated this historic rivalry throughout a long time. 

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