Canelo Alvarez confronted promoter Eddie Hearn about his title getting used all through the Terence Crawford vs. Israil Madrimov promotion as a possible mega-fight for Terence.
Canelo’s Title Used as a Promotional Instrument
To his credit score, Hearn admitted that they’d to make use of Canelo’s title to assist promote the Crawford-Madrimov combat final Saturday night time on PPV on the BMO Stadium in Los Angeles. Nonetheless, it was low to make use of Mexican star Canelo’s title as a instrument to assist a fighter that may’t promote.
It might have been higher if they’d used one other fighter’s title to assist promote Crawford’s combat in opposition to Madrimov. The celebrity Canelo deserves higher remedy than this getting used as a promotional instrument for a fighter who can’t promote, Terence Crawford. They wouldn’t have been determined to promote Crawford’s combat in the event that they’d picked Jaron ‘Boots’ Ennis or David Benavidez because the opponent.
Followers would have been keen to buy tickets and order the combat on PPV, however they clearly picked the mistaken man, Madrimov, as Crawford’s opponent.
Canelo’s Undesirable Strain
Canelo has by no means expressed curiosity in preventing Crawford, but he was repeatedly linked to a conflict in opposition to him in early 2025. That has to have been annoying for Canelo as a result of it creates fan strain on him to take a combat that he’s by no means requested for and has proven curiosity in.
You’ll be able to’t blame Canelo for not being happy about his title being always talked about as Crawford’s subsequent opponent. He doesn’t need to be railroaded into preventing him because of artificially created strain techniques when he stands to realize nothing from this combat.
As Canelo has identified. If he wins, he positive aspects nothing and can seemingly be criticized for preventing a smaller man who’s developing in weight. If he loses, it’s actually unhealthy for his legacy. All Crawford has to do is look good in shedding, and he comes off as a winner, whereas Canelo Alvarez will likely be criticized, even in victory. It’s a state of affairs the place he can’t win, it doesn’t matter what.
Canelo’s Confrontation with Hearn
Canelo Alvarez: “You’ve been speaking about me all week,” Plant stated to promoter Eddie Hearn about his title being always talked about as a possible opponent for Terence Crawford when he’d by no means stated he wished that combat.
Eddie Hearn: “We’ve got to make use of your title to promote the present.”
Canelo: “That’s what I believe.”
Hearn: “You’re good?”
Canelo: “Yeah, I’m good.”
“You’ve Been Speaking About Me All Week!”
– @Canelo tells @EddieHearn on the #CaneloBerlanga presser following #CrawfordMadrimov Struggle Week
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— Matchroom Boxing (@MatchroomBoxing) August 5, 2024