Press Releases
Collaboration & sustainability headline Nitto ATP Finals as Torino Inexperienced Mission enters second 12 months
Initiative is pushed by Nitto, ATP and the FITP
November 09, 2024
FITP
The Inexperienced Wall was unveiled on Saturday forward of the beginning of the Nitto ATP Finals.
By ATP Employees
Because the Nitto ATP Finals kicks off, the second 12 months of the Nitto ATP Finals Torino Inexperienced Mission continues to raise the match’s dedication to environmental sustainability. This initiative, pushed by Nitto, ATP and the Federazione Italiana Tennis e Padel (FITP), encompasses a sequence of initiatives that join followers, companions, and native stakeholders, underscoring the facility of partnership in advancing sustainable practices throughout the sport.
Spotlight: The Inexperienced WallIn the center of the Fan Village, guests will discover The Inexperienced Wall — a sustainability-focused set up designed with dwell vegetation, developed collaboratively by Nitto, ATP and FITP. The wall invitations followers to have interaction instantly with the theme of sustainability, providing a vibrant backdrop for pictures and social media shares that promote environmental consciousness. Following the match, The Inexperienced Wall can be relocated inside Turin, an energetic image of the town’s sustainability mission. As one of many European Fee’s 100 “Mission Cities”, Turin has dedicated to attaining local weather neutrality by 2030.
Innovation Summit: Round Financial system LeadershipThis 12 months’s Nitto ATP Finals Innovation Summit hosted its third version on Friday, bringing collectively thought leaders to debate the ‘Proper to Restore’ and round financial system initiatives. Audio system from Nitto, FITP, the Metropolis of Turin, and the Politecnico of Torino, amongst different business representatives, joined a sequence of roundtable discussions, specializing in progressive approaches to sustainable consumption and waste discount. The Summit reaffirms Nitto and ATP’s shared dedication to sustainability via thought management and energetic partnership with native establishments.
Fan Participation: Monitoring Journey EmissionsFor the primary time, followers attending the Nitto ATP Finals could have the possibility to assist the match’s sustainability targets by logging their journey to and from the occasion. Powered by Nitto in collaboration with sustainability startup LOWR, this initiative will present beneficial insights into the carbon footprint of fan journey, a serious contributor to occasion emissions. This challenge is a part of ATP’s broader ATP Serves technique, which focuses on advancing the game’s sustainability.
“The Nitto ATP Finals is the head of our season, and we’re proud to see it main the way in which on our sustainability roadmap,” stated Massimo Calvelli, ATP CEO. “This progress is pushed by partnerships, combining strengths to attain significant change. Nitto’s assist, alongside the dedication of all our companions, has been important in making this occasion the most effective it may be — for tennis, our group and the planet.”
This 12 months’s Nitto ATP Finals Torino Inexperienced Mission initiatives construct on a profitable 12 months in 2023, with actions together with planting 40 bushes within the neighborhood of the Inalpi Enviornment, set up of inexperienced roofs atop choose bus stops within the metropolis and donating €100,000 to the Municipality of Turin.
