Generally I get up in a chilly sweat nervous that the biking business shouldn’t be doing sufficient to save lots of the planet:
Like, you’d suppose making bikes–nonetheless essentially the most environment friendly mode of transportation humanity has each devised–could be sufficient, proper?
Apparently although 65 % of people that answered some type of survey do in actual fact wish to see the bike business have interaction in “local weather advocacy:”

The story says “solely” however 65% appears like rather a lot to me–although as somebody who’d be prepared to pay a premium for them to close up about it as soon as and for all I notice I’m biased. No offense to John Burke, in fact:
Folks give him a tough time, however I like that John Burke thinks he can repair the whole lot:

Granted, I haven’t learn the ebook, however I believe it’s cute he’s at all times making earnest to-do lists:

I don’t know what a single a type of 16 “detailed options” is, however I discover the utter futility of the entire endeavor oddly endearing.
As for the video, it’s additionally mainly a listing, although he begins off with a narrative about using with Rory Kennedy 10 years in the past:

Wait, he believes in local weather change and the moon touchdown?!? What’s subsequent, Burke? Evolution?!?
Anyway, he goes on to elucidate that she advised him in 10 years that is what individuals (presumably those who’re left after the planet local weather modifications us to loss of life) might be saying:

Be mindful this was ten years in the past, and no person at the moment is talking prior to now tense. In truth, I even checked the Local weather Clock:

And in keeping with them we’ve nonetheless acquired 4 entire years left–possibly much more if we get extra girls in parliaments:

Why is extra girls in parliaments good for the planet? I don’t know. So far as I can inform the local weather is mainly an offended god that should be appeased. However I’m not going to argue with any of it lest somebody accuse me of being a local weather change denier.
Now, what I’m getting right here is that 10 years in the past Rory Kennedy advised John Burke we now have 10 years, so he instantly began performing some local weather stuff at Trek, and now right here we’re 10 years later, no person’s talking prior to now tense, and we nonetheless have 4 extra years even in keeping with the whackadoodles who run the Local weather Clock:

[Greta gets whatever she wants. That’s what makes Greta Greta.]
So from all of this we will safely conclude that John Burke is taking credit score for single-handedly saving the planet.
Good job, John Burke. That was a detailed one.
So how did he save the planet? I’m undecided; I skipped by means of the video, however I believe he began transport bikes in smaller bins. Although it’s value noting that 10 years in the past Trek had just one bicycle that required a battery:

[From here.]
And now they’ve acquired a metric assload of bikes that require batteries:

Like, mainly they’ve electrified like half their catalog. And that’s not counting all of the non-e-bikes that also want batteries simply to shift. Even a 105-level highway bike must be plugged in today.
(Right here is an sincere query: is a Trek T80+ nonetheless viable at the moment? Are you able to get alternative batteries for it? I actually don’t know.)
So I ask you women and gents: How did we handle take essentially the most environment friendly machine ever created and undermine that effectivity by placing a bunch of gratuitous batteries throughout it that should be mined, all whereas congratulating ourselves for all of the issues we’re been doing to save lots of the planet?

And sure, I get it–the batteries require extra assets than the common bikes, however that’s offset by the truth that e-bikes are getting individuals out of their vehicles. Oh, wait–

I’m not saying e-bikes haven’t develop into a significant a part of the transportation panorama; all I’m saying is that we simply preserve driving increasingly more it doesn’t matter what. See that dip? Mainly, locking individuals of their properties and telling them they’re going to die is about it’s the solely strategy to preserve individuals on this nation from driving.
So I’d like to congratulate the bicycle business for all it’s doing to save lots of the planet, and I’ll completely achieve this simply as quickly as all these corporations announce that they’ll now not produce bikes that require batteries and that they’ll stop helmet manufacturing instantly.

Pretend reality I simply made up: 32% of that plastic might be bicycle helmets.
And in different sustainability information, I fully missed that Vittoria’s making a brand new tire out of meals and rubbish:

If they’ll make an excellent tire out of previous crap then that’s genuinely implausible. Nonetheless, I actually don’t wish to stay in a world the place individuals deal with using on black tires like sporting a fur coat:

Additionally, whereas the uncooked supplies could also be totally different, we’ve ridden down this highway on over-inflated tires earlier than:

Keep in mind the coloured tire craze of the late ’90s and early aughts?

You’ll be able to guess who identified the folly of this on the time:

I admit to not understanding a lot about tire compounds, however I do know tires are principally black once more, and I’m guessing for this reason. Continental used promote coloured tires and market its “Activated Silica Compound,” however now their tires are black they usually’re pushing the soot content material as an alternative:

I assume “black soot” doesn’t have the identical ring to it.
As for the brand new Vittorias, I assume they’re nonetheless being examined:

That looks as if one thing you’d wish to know. However the shade matches the filth, which ought to make them a success on the gravel scene.
Spoeaking of gravel, a reader informs me that the New York Occasions says that is the perfect ebook:

And that it’s like using a motorbike on gravel:

Slippery and nerve-racking? Should’ve been utilizing these recycled tires.
Marvel what strain they have been working…