The continuing pursuit of a home Ligue 1 TV rights holder in France has come to an in depth with two acquainted broadcasters. DAZN and beIN SPORTS will mix to broadcast each sport of the Ligue 1 season for viewers in France. The deal was accomplished simply weeks earlier than the Ligue 1 season begins. Kickoff for the 18-team league’s 2024/25 marketing campaign is Aug. 16.
The deal between Ligue 1 and the 2 broadcasters additionally helps the way forward for the French league. DAZN and beIN SPORTS will collaborate on broadcasting Ligue 1 video games in France from the 2024/25 season by way of the 2028/29 marketing campaign. That five-year deal doesn’t fairly hit the lofty objectives Ligue 1 set out for itself relating to annual income. DAZN, which can stream eight out of 9 video games each matchday, is paying $436.4 million yearly for these rights. beIN SPORTS will broadcast one marquee matchup from each matchday for viewers in France. It’s paying $109 million for these video games.
The deal has fast advantages. A number of French golf equipment have been on the verge of chapter with out the advantage of a rights deal. The indecisiveness had main impacts on the monetary stability of golf equipment like Nantes or Lens. These usually are not small golf equipment, both. Lens, for instance, completed second in Ligue 1 in 2022/23 to qualify for the UEFA Champions League. Now, these golf equipment, in addition to others, can earn much-needed income.
No direct-to-consumer TV rights deal for Ligue 1 in France
This ends Ligue 1’s direct-to-consumer streaming service that was floated. American billionaire John Textor, the bulk proprietor of French facet Lyon, was a recognized proponent of the streaming service operated by Ligue 1. There was cause to consider it might have been viable. With its platform, Ligue 1 can management the content material and have extra say on promoting companions and broadcast selections. Now, the league is on the mercy of beIN SPORTS and DAZN.
Nonetheless, establishing its streaming service is expensive. As seen with the monetary struggles of a number of French golf equipment, Ligue 1 doesn’t have the monetary energy to do that. In principle, it may be worthwhile, however the mandatory infrastructure and viewers progress could be too lengthy and dangerous for Ligue 1 to tackle.
What this implies for Ligue 1 rights in the USA
Very similar to the home TV rights, Ligue 1 doesn’t have a broadcast rights holder in the USA. Beforehand, video games aired on beIN SPORTS, however there’s a famous lack of curiosity within the league at the moment. Whereas PSG is a powerful squad, the lack of Kylian Mbappe takes away a lot of the intrigue that widespread followers would have. Stars and elite gamers have been confirmed to usher in audiences, however Ligue 1 doesn’t have that at the moment.
Ligue 1 is aware of it desires to maneuver away from beIN SPORTS in the USA to get extra attain. On the similar time, there might not be a lot or any curiosity within the rights from ESPN and CBS, in response to World Soccer Speak sources.
Now, Ligue 1 can flip all of its focus to the worldwide rights deal. As soon as once more, time is of the essence. One month away from the beginning of the season, Ligue 1’s future on US tv is doubtful.
PHOTOS: IMAGO
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