A newly-formed consortium comprised of representatives of drag racing venues and organisers is ready to grow to be the FIA European Drag Racing Championship’s first-ever promoter, offering the sequence with a secure base for progress and growth
Drag Racing Europe AB (DRE) was based by representatives of venues internet hosting championship occasions, particularly Santa Pod Raceway, together with Scandinavian Drag Racing promoter/organiser, Speedgroup AB.
The settlement between the FIA and DRE covers an preliminary time period of three years, coming into drive this season, with the short-term targets being stabilisation of the championship by offering it with situations for progress, together with making it sustainable each financially and environmentally.
The category construction presently in use within the FIA EDRC will stay unchanged, sustaining High Gasoline, High Methanol, Professional Modified and Professional Inventory lessons, however with the creation of a junior class being among the many longer-term targets.
The appointment of a promoter also needs to lead to elevated media protection of FIA EDRC, with a devoted web site in addition to social media and streaming channels as a result of be launched.
With the intention to create a discussion board for dialogue about future strategic improvement of the game of drag racing, a championship committee, comprising of representatives of the FIA and the promoter, will even be created and can report back to the FIA Drag Racing Fee.
Lars Pettersson, FIA Drag Racing Fee President, stated: “I’m genuinely delighted with the appointment of a promoter for the FIA EDRC. This could result in elevated professionalism of each side of the championship, bringing sure uniform requirements throughout the occasions. There are additionally loads of fascinating tales inside the FIA EDRC which might be price telling, such because the appreciable success of feminine opponents through the years, and now, with the precise promotion in place, folks ought to lastly have the ability to hear these tales.”
Michael Gullqvist, CEO of DRE, stated: “It’s nice that we have now lastly reached this level with an settlement, it’s going to allow us to additional develop the FIA EDRC. Our aim is to enhance the championship and put it up for sale to a better degree, to the advantage of each opponents and followers.”
Keith Bartlett, Chairman Drag Racing Europe AB, stated: “With the brand new contract for the promotional and industrial rights to the FIA European Drag Racing Championship, we are going to look to develop the Championship in all areas, together with serving to the observe promoters to enhance the construction of the Championship rounds, the advertising and marketing and promotion of the Championship and, extra importantly, in search of industrial and partnership alternatives.”
