Ferrari Trento to say goodbye? Arrival of LVMH could accelerate process

F1 is changing into more and more engaging, and extra sponsors are searching for the highest sequence as their showcase. After years of stability and iconic photographs, System 1 and Rolex have come to the top of their collaboration. In reality, from 2025, the brand new official timekeeper shall be Tag Heuer, a model that’s a part of the LVMH group, which might additionally push Ferrari Trento out of F1.

Rumors of Rolex leaving F1 had been circulating for a number of weeks and had been just lately confirmed with the signing of the contract with LVMH. Bernard Arnault’s group, which incorporates over 75 luxurious manufacturers, will make its debut within the high sequence beginning in 2025.

Amongst LVMH’s huge portfolio, a number of manufacturers are related to F1, together with Tag Heuer and Moët & Chandon. The previous is a luxurious watch model already partnered with Crimson Bull, whereas the latter is a producer of wines and champagne.

It’s doubtless that Moët & Chandon might grow to be the successor of Ferrari Trento, which might finish its collaboration with the highest sequence in 2024. The model from Trento has a protracted historical past of manufacturing high-quality glowing wines and made its entry into F1 just lately. In reality, the collaboration started in 2021, when F1 and Ferrari Trento made the settlement official, changing none apart from Moët & Chandon.

Thus, it’s doubtless that the famend French champagne producer will return to System 1 for podium celebrations, symbolizing the exclusivity of the highest sequence, additional enhanced by the luxurious manufacturers throughout the LVMH group.

Supply: f1ingenerale

Oct 5, 2024Maria Lombardi

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