Formula 1 and Santander Sign a Partnership Agreement

System 1 and Santander, one of many largest banks on the earth, are delighted to announce a brand new partnership. Santander will turn into its Official Retail Banking Companion in a multi-year deal beginning in 2025. With its international attain, the partnership will replicate the shared dedication to innovation between the 2 corporations and a give attention to delivering unrivalled experiences for his or her respective followers and clients on a world scale.

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With a wealthy historical past in System 1 courting again to 2006, Santander is about to additional its involvement. The financial institution might be prominently featured on trackside signage at quite a few Grands Prix, providing System 1 followers unique content material and activations all through the partnership.

The financial institution’s logos will characteristic on trackside signage at a number of Grand Prix throughout the season, going down in Santander’s principal markets: within the US, Brazil, México, Spain, and the UK, amongst others. The financial institution can even present System 1 followers with unique content material and activations all through the partnership.

System 1 is likely one of the most watched sports activities globally, with a cumulative worldwide viewers of 1.35 billion in 2023 (Nielsen). Sixty per cent of this viewers is in Santander’s principal markets, with a rising attain within the US and amongst younger individuals globally. F1 hosts 24 Grand Prix occasions in 20 totally different international locations, a number of of which happen within the financial institution’s most important markets in Europe and the Americas.

Ana Patricia Botin (President of Banco Santander) and Stefano Domenicali (CEO of F1) on the presentation of Santander’s international sponsorship of F1. Santander, Wednesday 4 September 2024.

Stefano Domenicali, President and CEO of System 1, stated:

“I’m delighted that Santander, an unimaginable international model, will turn into an Official Companion of System 1. Santander has a proud historical past in our sport, and so they know the massive platform we will present to amplify their story to clients across the globe. I wish to thank Ana Botín, Group Government Chair of Santander, and Juan Manuel Cendoya, World Head of Communications, Company Advertising and Analysis, and Vice Chair of Santander Spain, for his or her ardour and dedication to this thrilling partnership. Our shared give attention to innovation and offering best-in-class service to our clients and followers is essential to our partnership, and I look ahead to an inspiring future on and off the observe.”

Ana Botín, Government Chair of Santander, stated:

“We’re delighted to announce our new partnership with System 1. Over almost twenty years since Banesto first started working with F1, the ability and international attain of the game have helped Santander interact with clients, deepen relationships, and strengthen our model. This collaboration will assist create worth throughout the group and mark an necessary new chapter in our relationship as we proceed reworking and rising our enterprise.”