When a Formulation 1 driver retires, they may go and race elsewhere for some time. They may go into broadcasting, or transfer into the world of enterprise. David Coulthard has accomplished all of that since calling time on his F1 profession on the finish of 2008, however he’s additionally taken on the same old second profession of being a Formulation 1 driver. Once more.
Ever since becoming a member of Crimson Bull Racing on day one among its existence in 2005, Coulthard has been the workforce’s go-to driver for its Showrun exploits. It’s a job that’s continued since he stopped competing in grands prix – in actual fact, he’s now been driving for the workforce in an extra-curricular capability longer than he really raced in F1.
“I wouldn’t have the ability to give a precise quantity, but it surely have to be greater than 50 over time, together with after I was in F1,” he tells RACER of the variety of occasions he’s accomplished outdoors of grands prix for Crimson Bull. “It’s all the time been a component, going and placing the automobile within the city.”
Coulthard and I are chatting at Wrocław’s Stadion Olimpijski in Poland the place, after exploring the inside workings of Crimson Bull’s Showrun workforce final yr, RACER’s been invited to expertise what was realized on that day in the actual world.
Crimson Bull is the one workforce doing these types of real-world, visceral occasions frequently. In a world pushed by the media and an F1 panorama dominated by the likes of Netflix and social media, they could appear pointless if all you’re after is publicity and model consciousness, however Coulthard says the primary particular person expertise is one thing that may’t be matched – even for the youthful technology which is perhaps extra accustomed to a digital or on-line world – and might be inspiring.
“All of us need experiences,” he says. “I believe what’s modified is that the youthful technology are significantly better knowledgeable. They’re not higher life skilled, however they’ve bought way more data and emotions as to what they’re or what they need to be, and I believe that we’ve to evolve and adapt to these conditions.
“They will come and see a automobile. Okay, it’s totally different to a contemporary grand prix automobile, but it surely was nonetheless world class at its time and gained many grands prix on the planet championship.
“It’s slightly expertise and to see it, I believe, helps you sort of measurement it. And in the event you’re a younger designer or a younger engineer, in your thoughts, you would possibly, oh, that’s what I’d like to do. I discover them inspirational.
“So something the place individuals can have the prospect… there are children right here which can be super-excited. Numerous them are actually impressed. Once they carry the physique off, you’re seeing what was tech at the moment, which you wouldn’t have had the chance to do again within the day for apparent causes.”

Youthful followers have limitless methods to have interaction with F1 from behind a display screen, however there Crimson Bull occasions are constructed across the premise that there’s no substitute for experiencing issues first-hand. Damian Kramski/Crimson Bull Content material Pool
The stadium ingredient of the Wrocław occasion was an prompt sell-out, necessitating an extra three runs on close by streets to fulfill the five-figure crowd numbers, and Coulthard says such massive numbers in obscure areas isn’t uncommon.
“There’s no query that Crimson Bull have invested extra time and power in doing that, to the purpose the place there’s a couple of of the locations we’ve gone, after which very shortly afterwards, they’ve introduced there’s going to be a grand prix there. I’m undecided that’s going to occur right here, however I’m all the time amazed as a result of it’s all the time so effectively acquired by the general public on the bottom,” he says. “There’s been ones the place we’ve genuinely had tens of hundreds of individuals flip up.”
It’s these extra uncommon assignments from Crimson Bull, together with the expertise of sharing F1 with new audiences, that retains Coulthard coming again for extra.
“I’ve loved the, let’s say, tougher ones like being on high of the Burj Al Arab, as a result of that may be a as soon as in a lifetime second,” he remembers. “Now, I’m not saying that driving down Pennsylvania Avenue in Washington in a Formulation 1 automobile isn’t a as soon as in a lifetime second, however I believe it was simply sort of so on the market, and we did it as effectively in Miami (on the One Thousand Museum). They’re enjoyable as a result of on the finish of the day you might be doing one thing actually fairly totally different.
“However wherever the place you’ll be able to really kind of stretch your legs and present individuals what Formulation 1 feels like – the one in Dublin was slightly bit moist final January, but it surely was simply such an excellent environment. The Irish don’t get very a lot Formulation 1 motion, in order that they had been undoubtedly up for it and the rain didn’t put them off, and we nonetheless had been in a position to placed on an affordable present.”
To this point there’s been nothing he’s stated no to, describing himself as “fairly free that means”. In actual fact, it’s the workforce that has held off from doing one thing Coulthard is eager to attempt: driving the wrong way up.
“I need to try this, I’ve been really lobbying the workforce for effectively over a decade, and so they have accomplished some analysis into it, and it’s simply actually been a query of timing and sources and all that kind of factor,” he says. “However I want to be a part of that as a result of I belief the engineers, consider the science, and regardless of any individual as soon as saying that, ‘Oh, we want a pilot for that’, I’m and considering, ‘I’m fairly positive we’re going to keep up contact with the bottom.’ I might slightly go together with a driver than a pilot as a result of in the event you lose contact, there’s no flaps, there’s no wings…”
The automobile he’s tasked with driving essentially the most, the 2011 RB7, is slightly totally different to the RB4 he raced in his remaining season, however he says it’s not one thing that feels a world away regardless of F1’s constantly-evolving nature, and that he’s managed to grasp sure methods with it that even the perfect of the present race drivers don’t all the time handle.
“They’re V8s – it’s only a automobile, it’s an even bigger automobile, it’s bought much more tech happening, however on the finish, the motive force exploits what’s out there to him,” he says. “I believe anybody might leap in who’s pushed a race automobile, I don’t suppose it significantly must be an F1 automobile.


David Coulthard experiencing a “as soon as in a lifetime second” on the helipad of the Burj Al Arab lodge in Dubai in 2013. Samo Vidic/Crimson Bull Content material Pool
“The clutch is fairly jumpy generally, however I – contact wooden – would say I’m really, I believe I’m moderately good at donuts. Even Grand Prix drivers, they overspeed, and so they find yourself doing kind of extra like scorching canines, so I prefer to attempt to satisfaction myself in leaving a pleasant circle on the finish.”
He even provides that I wouldn’t have a tough time within the RB7 if I had been to drive it.
“You may drive the automobile, completely, in the event you can drive,” he says. “(However) you would possibly need to have slightly spin round to get a really feel for it first.”
Whereas I did get some seat time within the automobile, it wasn’t fired up – as a result of Crimson Bull takes enjoying round very severely. And because the file books present, it’s each bit as critical on the race observe, too. It’s a mirrored image of the model that has been massively profitable in every part it’s accomplished, however not on the expense of preserving its groups and athletes certain to boring company guidelines of engagement.
“I bear in mind asking Mr. (Crimson Bull co-founder Dietrich) Mateschitz proper on the very starting – as a result of I’d been 9 years at McLaren, and I match it fairly properly into that setting – I stated, ‘What’s it I ought to know, what are the dos and don’ts?’ and he went, ‘Simply be your self’. That was so simple as that. Should you match with the model, you’re with the model. Should you don’t need to be with the model, then that’s advantageous. So it’s tremendously uncomplicated.
“It shouldn’t be for any of us to attempt to inform anybody else easy methods to be,” he provides. “And I really suppose that there’s no level having somebody with their very own persona after which saying ‘we’d such as you to be like…’
“I want a briefing as to the place I’m and what I’m doing, however aside from that, you’ve bought to only say what you are feeling and consider and be skilled. I don’t suppose that’s an excessive amount of to ask.”
Coulthard arrived at Crimson Bull with nearly a decade of expertise on the multiple-championship-winning McLaren workforce and some years earlier than that at Williams, which he believes that helped him affect the once-floundering former Jaguar workforce and setting it on the trail to grow to be what it’s right now.
“I bear in mind after I joined Crimson Bull, one of many issues that I expressed to the workforce at the moment was by no means to ask me whether or not I needed to do one thing,” he says. “We’re a part of a workforce. If it’s actually vital and also you consider in it, inform me that is what you’re doing and I’ll do it, as a result of in the event you’re asking, it places a doubt in my thoughts.


The beginning of one thing massive: Coulthard places the brand-new Crimson Bull RB1 via its paces in F1 pre-season testing in Barcelona in 2005. Motorsport Pictures
“All individuals must be aligned and go in the precise path, whether or not that’s the motive force or whether or not it’s anybody else. In order that, to me, is what a workforce is, and a workforce guides and leads their departments based mostly on their data and expertise.”
These days although, Coulthard has no affect on Crimson Bull’s F1 workforce, And when he’s not driving the squad’s previous vehicles in unusual locations, he’s working as a TV analyst for Channel 4 within the UK. However don’t for a second suppose he’s getting tip-offs from his previous workforce – he even sees that disconnect with the now-all-conquering outfit as very a lot a profit.
“I’m in no way concerned with the race workforce, I don’t have any particular kind of data or entry to that, which is nice for the position I do inside tv, as a result of I can genuinely simply say what I see,” says Coulthard, who can also be a model ambassador for Mercedes. “Regardless of some individuals all the time considering that I’m kinder to at least one than the opposite, I believe loads of the time it’s their bias slightly than my bias.
“I don’t determine who wins. I used to be genuinely excited at among the grands prix when Mercedes had been dominant, and even when Nico (Rosberg) was successful – who took me out of my final grand prix, not that I maintain a grudge… effectively, I do maintain a grudge, however credit score the place credit score’s due, and if any individual’s accomplished an unimaginable job and so they’ve labored onerous and delivered an excellent grand prix outcome, whoever that’s, that’s what I really feel as a fan of the game I’m there to speak about. And I’ve bought slightly little bit of perception, and I’ve an opinion.
“However you will have your standpoint, and another person has their standpoint, and you might get three totally different factors of view, however ultimately, that’s advantageous. I all the time discovered it fascinating that with regards to incident, accidents and stewarding, I might even see a sure means, however after all, the stewards might even see one other means, and I defer to the truth that they’ve bought extra info out there to them in the identical means that I needed to after I was driving. I didn’t all the time agree with among the penalties they gave me, however the referee is the referee.”
Coulthard’s retirement from racing coincided with an upturn in kind for Crimson Bull. The yr after he stepped apart, it gained six races, and the yr after that, it claimed its first two titles. I ask, regardless of his being extra current in F1 than ever, if he regretted stepping away from racing in F1 a yr or two too quickly. Though it took away a near-certain probability so as to add to his haul of 13 grand prix victories, Coulthard insists it was the precise time for him.
“I didn’t, as a result of it’s all about power and your lifespan in a sure position,” he explains. “And I believe that there’s nothing worse than being the person who overstays their welcome. I believe that I used to be in diminishing returns. I had nice alternatives in my profession to win races and battle considerably for championships earlier in my profession.
“I knew it was time, as a result of after I examined the automobile initially of 2008 for the primary time, I knew it wasn’t going to be a grand prix successful automobile. That didn’t imply that we couldn’t win a grand prix, as a result of there’s all the time these Olivier Panis in Monte Carlo moments [ED: with Ligier in 1996], but it surely was, for my part, extremely unlikely, and that meant one other 12 months of slog. And the way in which I raced, I didn’t simply flip up and leap within the automobile. It was all-consuming, day-after-day, each week, did all of the testing, by no means missed occasions as a result of it issues. It issues to indicate dedication.
“I believe there’s been different extra profitable, lazier drivers – possibly that was the important thing to their success – however you’ve bought to decide to what you consider is the precise solution to flip up and be a part of a workforce. The explanation why I used to be 9 years at McLaren, and the rationale why I nonetheless have a relationship with Crimson Bull right now, is due to a piece ethic and turning up while you’re imagined to do what you’re imagined to do after which attempt to not take anybody’s digital pockets, which apparently, is a detrimental factor.”