Jeremy Stenberg stars in pilot for Polaris’ “Tough Doesn’t Quit”

Jeremy “Twitch” Stenberg acquired his nickname when he was little after being identified with Tourette syndrome. Regardless of the dysfunction and the accidents he went on to maintain as a motocross rider, he went on to develop into a five-time X Video games gold medalist and brief course off-road champion.

In recognition of his profession, Polaris launched a brand new collection titled Robust Doesn’t Stop that targeted on him for its pilot episode. The episode premiered on Tuesday.

“If I needed to outline toughness, I say toughness is extra psychological for positive,” started Stenberg within the video. “Bodily is no matter. You may get damage and cry about it and be okay in an hour, however in case you’re not mentally robust, you’re not going to get something completed.”

Robust Doesn’t Stop will comply with athletes and people who overcame tough instances of their lives, which Polaris feels is mirrored within the know-how used of their Polaris RZR and different automobiles.

“That very same relentless spirit fuels Polaris in all the pieces they do,” reads a Polaris assertion. “They don’t simply construct machines: they innovate and evolve continually. Polaris’ Robust Doesn’t Stop marketing campaign highlights not solely the tales of its athletes and house owners but in addition the model’s unwavering dedication to producing the hardest, most sturdy machines within the business. Analysis and Improvement are continually pushing the boundaries, rigorously testing our merchandise to make sure that they face up to probably the most excessive circumstances. From the roughest trails to the hardest competitions, Polaris automobiles are constructed to final.

“Polaris’ drive to innovate mirrors Jeremy’s personal journey of resilience. Simply as he refuses to be held again by his accidents or challenges, Polaris frequently strives to good the subsequent era of off-road automobiles—machines that embody grit, endurance, and reliability. It’s why our race groups, companions, and riders belief Polaris, irrespective of how onerous the circumstances.”

Certainly, Stenberg suffered a rash of accidents all through his profession from crashes and falls. Within the video, he recalled one accident at X Video games XVII that resulted in a damaged again, tibia, fibula, and talus, which he described as “most likely the toughest one to return again from.” Though restoration was tough, he returned to kind with two extra gold medals in Moto X Finest Whip in 2012 and 2013.

General, Stenberg went on to win seventeen X Video games medals from 2005 to 2014. He has additionally dabbled briefly course off-road, successful the 2010 Lucas Oil Off Street Racing Sequence‘ Tremendous Lite championship and competing within the Stadium Tremendous Vans at X Video games Austin 2015.

Watch Stenberg’s Robust Doesn’t Stop on YouTube