Max Homa is likely to be recognized for his easy swing, his six PGA Tour wins, and even his Nationwide Championship with Cal. However for those who’ve adopted his journey off the hyperlinks, you understand there’s extra to Homa than simply his golf. By the top of Homa’s profession, his legacy could lengthen past his accomplishments on the course (and there can be many) to the colourful group of followers he’s cultivated together with his genuine and relatable character.
Max Homa’s Early Struggles and Exceptional Development
Homa’s early years on the PGA Tour had been marked by inconsistency. Throughout his rookie season (2014-15), he made 12 cuts and earned $380,000. Whereas respectable for a younger golfer, it wasn’t sufficient to retain his PGA Tour card. After regaining it in 2017, there was hope—however Homa made simply two cuts, earned a mere $18,000 that season, and misplaced his card as soon as once more.
Utilizing humor to course of the setbacks, Homa tweeted: “Had a couple of caddies hit me up just lately hoping to workforce up. They heard they normally get weekends off, which is seemingly an awesome promoting level.”
Quick ahead to right now: Homa has earned over $37 million on the course. Take a look at Homa’s profession earnings. However his success hasn’t modified his strategy to social media. His Twitter presence is a masterclass in candor, wit, and connection, making him a standout amongst skilled athletes.
How Max Homa Constructed a Loyal Neighborhood
Homa has turned his Twitter account right into a platform the place younger golfers eagerly search his critiques of their swings. Why? As a result of his witty, irreverent responses make folks really feel seen—even after they’re being roasted.
Not like the professional golfers of previous, who typically felt untouchable, Homa breaks down boundaries. When he interacts with followers, he makes them really feel particular. Whether or not it’s his takes on golf, life, or his children, his followers know they’re getting an genuine glimpse into his world. It’s his character that makes it make a lot sense that Netflix can be that includes Homa on Season 3 of Full Swing set to premiere this 12 months.
This accessibility has helped Homa construct a group of followers who really feel like they genuinely know him. He’s a “man of the folks,” urging on a regular basis golfers to “do no matter we wish” on the course as a result of golf is a sport that “sucks and is unattainable.”
A New Period of Athlete-Pushed Content material
As media evolves, extra athletes are leveraging social platforms to attach with followers. Golfers like Bryson DeChambeau are thriving on this house, giving followers behind-the-scenes entry to their lives and personalities. DeChambeau’s YouTube channel has grow to be a golf fan’s new favourite selection in content material consumption.
Homa exemplifies this shift. His genuine voice resonates with followers, setting the stage for a brand new period of athlete-driven content material. Whether or not he’s sharing private moments, offering perception into his sport, or simply cracking jokes, Homa is redefining how skilled golfers interact with their audiences.
The Way forward for Golf Content material is Right here
The panorama of golf content material is altering, and Max Homa is on the forefront. As extra athletes embrace platforms like Twitter, Instagram, and YouTube, followers can anticipate deeper connections and extra relatable content material. Take TGL for instance. TGL is a brand new golf league constructed solely to adapt to the altering content material panorama. We see Homa and some of golf’s greatest names competing weekly is the fast-paced golf problem.
Homa’s strategy exhibits us that success in sports activities doesn’t simply imply profitable tournaments. It’s additionally about creating a long-lasting influence by constructing group and making followers really feel like a part of the journey.
© Katie Goodale-USA TODAY Community
