MotoGP has unveiled an all-new brand that’s on the centre of its model refresh for 2025 and past.
The well-known chequered flag brand that was first launched in 2002 and tweaked additional in 2007 has been dropped in favour of a extra minimalist design by collection promoter Dorna.
Revealed on the Nationwide Artwork Museum of Catalonia in Barcelona following Sunday afternoon’s title decider, the place Jorge Martin was topped the premier class champion, the brand new brand was crafted by Pentagram, the world’s largest unbiased design studio.
MotoGP stated the ‘M’ within the new brand takes inspiration from two bikes circulating shut to one another on a observe at a lean angle. The ‘O’s counsel the wheels’ geometry, whereas ‘t’ represents the rider on the bike. The ‘GP’ a part of the design is supposed to evoke the format of a racetrack.
The brand new brand is an element of a bigger revamp that features art work, movement, typeface, visible id and verbal id.
The logos for Moto2 and Moto3 have additionally been overhauled, following the identical design language as MotoGP.
“We’re very excited to disclose our new id and invite followers around the globe to fulfill the brand new MotoGP,” stated Carmelo Ezpeleta, CEO of MotoGP promoter Dorna.
MotoGP Dash, Moto2 and Moto3 logos
Photograph by: MotoGP
“Working with Pentagram has been an unbelievable journey resulting in what we hope our followers will agree is an unbelievable outcome.
“A model is greater than a brand, and MotoGP is greater than a sport. The method has taught us lots about each and we’re very proud to indicate the world the outcomes.
“The important thing query all through has been, ‘What’s MotoGP?’, each now and searching ahead to who we wish to be, and we hope this new id communicates each facet of that, from the pace to the eagerness and every part in between. That is MotoGP.”
MotoGP’s model refresh comes at a time when Liberty Media is closing in on its acquisition of Dorna, with the American powerhouse anticipating to obtain all regulatory approvals by the top of the 12 months.
System 1, additionally owned by Liberty, equally acquired a brand new brand and model id in 2017.
MotoGP brand
Photograph by: MotoGP
