LONDON – The Skilled Fighters League (PFL) at the moment introduced Darren Russell as Worldwide Director of Advertising Digital and Content material. After having supported the organisation from his unbiased advertising and marketing firm since 2019, he’ll now work immediately for PFL to proceed his efforts rising the corporate’s digital presence, having efficiently led the digital development of PFL Europe in 2024, alongside Bellator Champions Sequence and most just lately, Dubai Champions Sequence.
On this position, Russell will oversee, seek the advice of and implement advertising and marketing, digital and social activations on worldwide occasions, with a supporting position for US-based struggle nights. Russell has 11+ years of expertise in fight sports activities, most notably launching Eagle FC with MMA legend Khabib Nurmagomedov. Russell has additionally labored with a variety of fight sports activities stars together with Floyd Mayweather, Islam Makhachev and Cris Cyborg.
Primarily based within the UK, Russell will report back to PFL Europe’s GM David Inexperienced and Vice President of World Model Chris Blumberg on worldwide advertising and marketing, and can play a pivotal position in worldwide Champions Sequence, PFL Europe, PFL MENA, PFL Africa and extra occasions exterior the US.
“Darren is an unbelievable expertise who has elevated PFL’s model to be a real world powerhouse by way of his creativity and dedication, guaranteeing our advertising and marketing, digital and social channels inform the tales of not simply our model, but in addition our superb athletes.” Mentioned PFL CEO Peter Murray.
“His data of his self-discipline throughout worldwide territories in addition to insightful MMA expertise give PFL a real benefit within the area, and we’re very lucky to have a crew member who has confirmed himself time and time once more to ship outcomes that showcase PFL as a premium fight product.”
Roberto Villa is the CEO, Founder, Govt Author, Senior Editor of FightBook MMA. Has a ardour for Fight Sports activities and in addition a podcast host for Sitting Ringside. He’s additionally a former MMA fighter and Kickboxer.
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