The large information within the auto world is Jaguar’s controversial rebranding:
Apparently they’re going all-electric:
And in so doing they’ve evidently solid their lot with some form of dystopian genderless future:
After all, Dudley Moore pitched the definitive Jaguar advert marketing campaign means again in 1990, and it stays the street all of us want they’d taken:
In the meantime, over at Volvo, they’re making movies about how in the event you don’t purchase one your spouse and unborn baby are going to die:
Volvo posted a 3 min and 46 second advert on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer.
It goes towards each single rule you’ll be able to take into consideration as a social lead. Size. Format. Over-produced.
Each remark underneath the advert mentioned it… pic.twitter.com/wkmghuP4ye
— Guillaume Huin (@HuinGuillaume) November 21, 2024
Oh, give me a break.
This too is means off the mark, and as soon as once more one want look no additional than this:
What the hell do they pay these advert businesses for, anyway?
Talking of media, no one’s written extra insightfully than me on the function of the gravel bike in trendy American cinema:
And right here’s the most recent movie to function a gravel bike-riding protagonist:
I haven’t really completed watching it but, and whereas it’s actually not the worst film I’ve ever seen, I wouldn’t precisely implore you to drop all the pieces you’re doing and watch it instantly, both. Nonetheless, in contrast to the Ben Affleck debacle, it’s extremely important in that it’s maybe the primary time in trendy film historical past a filmmaker has used a bicycle to convey the constructive traits of a personality. Till now, it’s at all times been the automobile of selection for bizarre man-children:
Or bizarre man-children:
Or else their polar reverse, the Salinger-esque reclusive outdated fusspot:
However now now we have for maybe the primary time ever a fiercely impartial and very succesful ex-Marine who finds himself in a Rambo-esque battle towards regulation enforcement, the system, and society as a complete, and his use of a bicycle as his major mode of transportation is used to not mock him, however as an alternative to determine him as a self-sufficient renegade and authorized badass.
However, there’s one main downside, which is that within the film he’s preventing towards a small city police division that’s sustaining itself by participating in rampant civil asset forfeiture, and the plot is ready in movement once they run him down and fleece him of the $30-or-so thousand he’s carrying in his backpack:
My downside with that is that, instantly previous to getting run down, our hero is using with two headphones in, listening to Iron Maiden at prime quantity, and swerving everywhere in the street, misplaced in a reverie.
So are we actually to imagine this extremely savvy and resourceful essential character can be that out of it whereas using by the deep south with a shitload of money in his backpack? Additionally, he’s on a gravel bike! Had he discovered an alternate route on a dust street he might have averted the complete state of affairs.
Oh, properly. I proceed to await a film through which a bicycle owner shouldn’t be, in a roundabout way, utterly hapless. However not less than he’s not sporting a helmet.
