Scuderia Ferrari and IBM, a world chief in know-how and consulting, are thrilled to announce a groundbreaking multi-year partnership commencing January 1, 2025. This collaboration unites two {industry} icons, each pushed by a ardour for challenges, innovation, excellence, and attaining the best efficiency requirements. By mixing Scuderia Ferrari’s intensive System 1 experience with IBM’s pioneering technological capabilities, this alliance goals to revolutionize the digital fan expertise and elevate fan engagement throughout all touchpoints, each on and off the racetrack.
Scuderia Ferrari and IBM are dedicated to leveraging the ability of know-how to push boundaries and obtain distinctive outcomes. By way of this partnership, IBM will function Scuderia Ferrari’s Premium Associate in IT Consulting, specializing in growing digital options that deliver followers nearer to the heartbeat of System 1 motion. IBM’s state-of-the-art know-how and consulting prowess will play a significant position in amplifying Scuderia Ferrari HP’s digital ecosystem, setting new benchmarks for fan engagement. It will embrace the event of progressive digital platforms and instruments, in addition to the implementation of data-driven methods to reinforce fan experiences.
Remodeling Fan Engagement By way of Innovation
The collaboration with IBM will spearhead varied initiatives to have interaction the Scuderia Ferrari HP fanbase, launching a high-profile interactive platform with progressive content material designed to captivate followers worldwide. This platform will present a seamless mix of know-how and user-friendly experiences, enhancing digital accessibility for all followers. Scuderia Ferrari HP and IBM are significantly centered on attracting a youthful viewers, guaranteeing that everybody, no matter age, can benefit from the thrill of System 1 in a sustainable and inclusive digital surroundings.
Management Insights
Lorenzo Giorgetti, Chief Racing Income Officer, Ferrari:
“We’re proud to launch this partnership with IBM, one of many world’s most esteemed know-how and consulting corporations. Ferrari and IBM share core values comparable to a relentless pursuit of excellence and an unyielding drive to interrupt boundaries in our respective fields. Collectively, we purpose to deliver unmatched high quality and pioneering know-how to our followers, creating experiences that open the doorways of Scuderia Ferrari HP to the world. This collaboration will present new, immersive experiences for motorsport fanatics and our devoted fanbase, particularly as System 1’s attraction surges amongst youthful audiences.”
Enhancing Information-Pushed Efficiency and Fan Insights
Jonathan Adashek, Senior Vice President of Advertising and Communications, IBM:
“In System 1, seconds are essential each on and off the monitor. Scuderia Ferrari HP’s capability to harness world-class insights from its huge knowledge units shall be made potential via IBM’s know-how. By uniting its passionate fanbase, historic legacy, and superior knowledge and analytics, Scuderia Ferrari HP is uniquely positioned to increase international engagement and modernize its digital operations.”
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By way of this alliance, Scuderia Ferrari and IBM are setting a brand new precedent in System 1 for what fan engagement might be. Because the partnership evolves, the 2 corporations are dedicated to repeatedly exploring progressive applied sciences that elevate the fan expertise, creating lasting worth for each manufacturers and leaving a transformative impression on the game’s digital panorama. This partnership is not only in regards to the current however about shaping the way forward for System 1.
About IBM
IBM is a number one supplier of worldwide hybrid cloud and AI and consulting experience. We assist shoppers in additional than 175 nations capitalize on insights from their knowledge, streamline enterprise processes, scale back prices and achieve a aggressive edge of their industries. 1000’s of presidency and company entities in important infrastructure areas comparable to monetary providers, telecommunications and healthcare depend on IBM’s hybrid cloud platform and Crimson Hat OpenShift to shortly, effectively and securely have an effect on their digital transformations. IBM’s breakthrough improvements in AI, quantum computing, industry-specific cloud options and consulting ship open and versatile choices to our shoppers. All of that is backed by IBM’s long-standing dedication to belief, transparency, accountability, inclusivity and repair.
