Singha and Stake F1 Workforce are set to embark on an much more thrilling journey as they lengthen their long-running partnership for the 2024 and 2025 seasons. This extension marks a big milestone in our shared historical past and underscores our dedication to mutual development and success.
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A subsidiary of Boon Rawd Brewery, the primary brewery established in Thailand, Singha Company has produced its well-known beer since 1933: its unmistakable style and the trademark mystical golden lion brand featured on every bottle are actually synonymous with Thailand itself. Alongside Singha, the unique Thai beer, Singha Company produces different main beer manufacturers and a rising vary of sodas, ingesting and mineral waters, catering for a variety of tastes and customers.
The connection between the crew and Singha Company isn’t just a enterprise partnership; it’s a novel journey that started in 2019 when the lion logos first graced the vehicles produced in Hinwil. Over time, a number of profitable activations, largely involving our race drivers, have made Components One and the crew family names in Thailand and past. However greater than that, the connection created between Singha Company and the crew run by Sauber Motorsport transcends enterprise. It turns into household, a bond that’s actually certainly one of a sort.
Alessandro Alunni Bravi, Stake F1 Workforce KICK Sauber Workforce Consultant:
Extending our partnership with Singha Company is a pure alternative: it’s a transfer dictated not simply by the wonderful outcomes it has produced by way of funding, consciousness and recognition however, most significantly, by the sturdy, private bonds that the people in each corporations have established. This relationship is predicated on loyalty, friendship, household, and, most significantly, mutual respect and belief. We’ll honour it in the very best manner, each on and off the monitor. We’re all wanting ahead to persevering with our journey collectively. We invite you to hitch us in celebrating this prolonged partnership and the success it would carry.
Voravud Bhirombhakdi, Senior Government Vice President and Government Director, Singha Company:
The partnership with Stake F1 Workforce KICK Sauber places Singha within the highlight in Components One, one of many world’s most well-known and well-liked sports activities. As a Thai model whose merchandise are recognised and distributed globally, we’re proud to have been concerned on this sport since 2010 and have maintained a world partnership with Stake F1 Workforce KICK Sauber since 2019. The 2-year extension of this relationship emphasises the dedication of Singha and the Stake F1 Workforce, the KICK Sauber crew, to try for achievement in motorsport now and sooner or later.
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