Regardless of the sport being a blowout, Sunday night time’s Tremendous Bowl LIX averaged a file 127.7 million U.S. viewers throughout tv and streaming platforms for the Philadelphia Eagles’ 40-22 victory over the Kansas Metropolis Chiefs.
The sport was televised by Fox, Fox Deportes and Telemundo and streamed on Tubi in addition to the NFL’s digital platforms.
It’s not solely a 3% enhance from final 12 months but in addition the second straight 12 months the Tremendous Bowl has reached a file viewers. The Chiefs’ 25-22 additional time victory over the San Francisco 49ers in 2024 averaged 123.7 million on CBS, Nickelodeon, Univision and streaming platforms.
In line with Nielsen, the viewers peaked at 137.7 million within the second quarter (8-8:15 p.m. ET).
Kendrick Lamar’s Tremendous Bowl halftime efficiency averaged 133.5 million — the most-watched Tremendous Bowl halftime on file and a 3% enhance from Usher’s final 12 months (129.3 million).
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A number of the enhance could be attributed to a change in the best way viewers are counted. That is the primary 12 months Nielsen is measuring out-of-home viewers for all states however Hawaii and Alaska.
It was beforehand the highest 44 media markets, which coated 65% of the nation.
The scores additionally embrace Nielsen knowledge from good TVs together with cable and satellite tv for pc set-top containers.
After three straight years of Tremendous Bowls that got here all the way down to the ultimate minute, Sunday’s recreation was determined within the first half as Philadelphia constructed a 24-0 lead.
In line with Tubi first occasion and Adobe Analytics, 14.5 million watched on streaming platforms, together with 13.6 million on Tubi, the place the sport was out there without cost.
Telemundo and Fox Deportes averaged 1.87 million viewers for the Spanish-language broadcast. The Tremendous Bowl has been televised in Spanish in the USA since 2014.
This Tremendous Bowl additionally had Donald Trump and Taylor Swift in attendance.
Trump was the primary sitting president to attend a Tremendous Bowl, whereas Swift’s romance with Chiefs tight finish Travis Kelce continues to maintain the pop famous person’s followers within the NFL.
It was the third straight 12 months the Tremendous Bowl averaged greater than 100 million viewers on tv after a interval the place 4 of the 5 video games earlier than 2023 had fallen wanting that quantity due to wire chopping. That included 95.2 million for the 2021 Tremendous Bowl between the Tampa Bay Buccaneers and Kansas Metropolis, which was the sport’s lowest TV-only common since 2007.
The NFL playoffs averaged 35.2 million viewers the primary three weekends, down 9% from final 12 months’s file of 38.5 million.
That adopted an everyday season that averaged 17.5 million. Whereas that was the sixth-highest common courting to 1995, it was a 2% decline from 2023.
